De Nordic Entertainment Group (NENT Group), de belangrijkste streamingsdienst in Noordelijke staten, heeft de exclusieve rechten op darts in Nederland vanaf 2022.
De populairheid van darts in Nederland is enorm gegroeid en de uitzendrechten zullen vanaf 2022 verschuiven van RTL naar Viaplay (NENT). De NENT Group heeft in Nederland vanaf 2022 ook de uitzendrechten van de Formule 1 en de Duitse Bundesliga.
Het contract tussen de PDC en NENT geldt voor vijf jaar en omvat de grootste toernooien zoals het WK, de Premier League, de World Cup of Darts, World Matchplay, World Grand Prix, European Championship, Grand Slam of Darts en de Players Championship Finals aangevuld met de World Series of Darts.
MICHAEL VAN GERWEN: "There's so much talent in darts in the Netherlands and it's great that fans will be able to watch PDC tournaments through Viaplay from early next year. The PDC's partnership with NENT Group continues to grow and we can all look forward positively to the future with them."
Peter Nørrulund, directeur NENT: "We're coming to the Netherlands to be a streaming leader. That means securing the most relevant local sports rights, in addition to offering great original content.
All-time greats such as Michael van Gerwen, the world number one for seven straight years, and Raymond van Barneveld, famed for his five world titles and mid-2000s rivalry with Phil 'The Power' Taylor, have built a huge Dutch darts audience. Alongside Formula 1® and Bundesliga, Viaplay is once again on target with the best premium sports in the Netherlands."
Barry Hearn, CEO PDC: NENT Group are already valued broadcast partners across a number of territories and their expansion into the Netherlands is an exciting time for both them and the PDC. Darts is hugely popular across the Netherlands and this partnership will give fans the chance to continue to enjoy top-class PDC tournaments through Viaplay."
© Foto: Professional Darts Corporation (PDC)