De Professional Darts Corporation heeft een nieuw contract getekend met Ladbrokes waarin staat dat zij de komende vier jaar meerdere toernooien de titelsponsor zullen zijn. Dit begint komend weekend al met de Ladbrokes Players Championship Finals.
Ladbrokes zal The Masters gaan sponsoren in 2020, 2021 en 2022 en ook de UK Open van 2019, 2020 en 2021.
De Chairman van de PDC zei over deze deal:
HEARN: "It's wonderful to be working with Ladbrokes again and this deal shows their ongoing commitment to a wide range of PDC tournaments,
Ladbrokes have a long-held association with the PDC and this deal will showcase their brand across three of our biggest televised events over the next four years.
The new sponsorship begins at this weekend's Ladbrokes Players Championship Finals, which promises to be an action-packed weekend with coverage live on ITV4 and worldwide.
Following the excitement and drama of PDC events recently during our busy autumn period, there is greater interest than ever in the sport and an increasingly high standard being produced by stars on the oche."
De baas van Ladbrokes zei hierover:
CLARE: "We are thrilled to be announcing a significant and longstanding association between Ladbrokes and the PDC, with sponsorship of three of the biggest darts tournaments in the calendar.
We have enjoyed many successful years working with the PDC and now is the time to take our relationship onto the next level with this exciting deal.
De Ladbrokes Players Championship Finals zullen komend weekend worden gehouden van 23 tot en met 25 november in het Butlin's Minehead Resort in Somerset.
© Afbeelding: Professional Darts Corporation (PDC)